Let's face(book) it, Facebook has been invading our privacy for years. The result, an ability to target ads like never before. Coupled with a model that makes it easy to experiment for very little money, there's little reason not to give it a shot if you've got a Facebook Fan Page. Read this article from The Globe and Mail for more info. This is a winner for small businesses with small advertising budgets.
The value of being 'liked'
How much are you willing to pay to be liked? It was a fitting question for JP Davidson and Elah Feder, the creators of “I Like You,” a podcast about modern love, from friends-with-benefits to the ins and outs of queer Jewish speed-dating.
“We were looking for new ways to expand our listenership,” says Mr. Davidson. “Like everybody else, we saw the ads in the Facebook sidebar constantly, and looked into how much it would cost to run a campaign.”
What they found was a lot of “likes” for not a lot of money. Their value, however, remains to be seen.
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